Project Gallery
Welcome to our Project Gallery! We are a successful surface pattern design studio now offering premier graphic design services to bring your vision to life. Our skilled designers specialize in various services, including logo creation, brand development, and website graphics. We also create marketing materials tailored to your needs. Each project is unique, and we are committed to delivering personalized solutions. Our goal is to capture your brand’s essence and engage your audience effectively.
Seaweed & Spruce’s graphic design services are tailored specifically for small business owners: artisans, makers, crafters, bakers, shopkeepers…the list is endless! Our mission is to bring your vision to life through stunning, custom-made designs that perfectly capture your brand’s essence.
At Seaweed & Spruce, we pride ourselves on our attention to detail, collaborative approach and unwavering commitment to excellence. Whether you are starting out or looking for a fresh look, we have the expertise to help you shine. Our passion drives us to support your identity in a crowded market. Take a look at our project gallery and be inspired.
Project Gallery – Sea Spa
Seaweed & Spruce
Design Brief
The client
Sea Spa, a premier day spa focuses on offering unique, ocean-inspired wellness experiences. Sea Spa combines the therapeutic benefits of marine-based therapies with seaweed wraps and thalassotherapy treatments. Enjoy these treatments in a tranquil, luxurious environment.
Design Requirements
Sea Spa, a premier day spa specialising in ocean-inspired treatments, approached Seaweed & Spruce requiring our expertise in a rebranding project. The project includes the creation of a logo, cohesive typography, seamless patterns and a fresh color palette. The challenge was to capture the essence of the ocean without using direct water imagery. The design should convey movement, freshness, and beauty to align with the spa’s serene, luxurious identity. Seamless patterns are meant for versatile use across packaging, products, and merchandise. They can also be applied to business cards, pamphlets, and posters for visual cohesion. The color palette should evoke the ocean’s tranquility and vitality with calming blues and greens. The typography must complement the brand’s modern and elegant aesthetic, ensuring readability and sophistication across different formats.
This project aims to create a cohesive and memorable brand identity for Sea Spa. It reflects the spa’s commitment to a premium, nature-inspired experience. The final deliverables will include a logo and typography guidelines. Additionally, seamless pattern files and a color palette will be provided. A comprehensive brand style guide will ensure consistent application across various platforms. Read more about this project in our blog post here.
Project Gallery – Planetary
Seaweed & Spruce
Design Brief
Project Overview
The goal of this project was to create a cohesive sequence of Instagram posts for an art gallery. We were to highlight an upcoming space-themed exhibition by a featured artist. The posts would be designed to engage the audience, promote the event and visually communicate the exhibition’s unique aesthetic.
Design Requirements
Artwork for the nine Instagram posts were tol center on the vast and awe-inspiring imagery of space. We featured public domain images taken by the Hubble Space Telescope, courtesy of NASA. These images will form the foundation of the design, showcasing the beauty and mystery of the cosmos. Cohesive aesthetic, with dark, celestial backgrounds evoking the depth of space. We complemented by multimedia elements and luxurious accents of gold and silver.
Each post will feature a specific heading tied to the gallery’s themes. These themes include Birth, Time, Gravity, Orbit, Portfolio, and View. There will also be an introductory post and an invitation post. The introductory post will set the stage for viewers. It will invite viewers to explore the content that follows. The invitation post will attract attention to a special event or exhibit. The other posts will delve into their respective themes. They will use imagery and design elements effectively. This will create a seamless narrative across the sequence.
Typography will be sleek and modern, with the headings prominently displayed in a style that complements the cosmic theme. Gold or silver text will emphasise the titles, ensuring they stand out while maintaining a sense of elegance. The overall design will balance text and imagery effectively. This approach will create a clean, organised layout. It will allow the artwork to shine brightly. Additionally, it will keep the focus on the gallery’s message. These designs will capture the grandeur of space while reflecting the sophistication of the gallery’s brand.
Project Gallery – Olive & Grey
Seaweed & Spruce
Design Brief
Project Overview
Our client approached us with a comprehensive request for graphic design services. They aimed to enhance their brand identity and customer experience. The project scope included designing exterior and interior signage. It also involved creating a distinctive logo and developing custom wallpaper. Additionally, we worked on staff workwear and crafted visually appealing menus. Additionally, we were tasked with designing stationery items including business cards, all featuring cohesive and sophisticated elements.
Design Requirements
The client envisioned a contemporary and sophisticated aesthetic that would seamlessly integrate with their brand values and target audience. Our client envisioned a contemporary and sophisticated aesthetic. This design would seamlessly integrate with their brand values and target audience. Key to this project was using naive-style illustrations. These illustrations aimed to create an engaging and approachable vibe for the menus and stationery. They added a unique and charming touch to the overall design. The chosen color palette featured olive green and grey. This palette would be consistently applied across all design elements. This approach ensured a harmonious and elegant look throughout the project.
Project Gallery – West One
Seaweed & Spruce
Design Brief
Project Overview
Our client owns a prestigious beauty salon in central London. They sought our expertise for full graphic design services. The goal was to elevate their brand identity. The project encompassed various design elements. These included beauty product packaging and logo creation. We also developed original textile patterns and designed brochures and gift vouchers. Comprehensive stationery items were included, such as business cards and staff workwear.
Design Requirements
The client desired a traditional and feminine aesthetic that would resonate with their discerning clientele. Central to the design brief was the inclusion of pink in the colour palette to enhance the feminine touch. To enhance this palette, we incorporated sophisticated shades of navy blue and gold. These colors added elegance and refinement to the overall design. Our goal was to create a cohesive brand image. This image needed to reflect the high standards of the beauty salon. The client was delighted with the final designs. These designs not only met but exceeded their expectations. They ensured a captivating and memorable brand presence.
Project Gallery – Oliver Wilson Estates
seaweed & spruce
Design Brief
Project Overview
Our client is a dynamic and ambitious young entrepreneur. He recently launched an independent real estate startup. He approached us to develop a complete branding package. Central to this project is creating a professional yet playful logo. This logo must embody the spirit of his business. In addition to the logo, the client required cohesive designs for several items. These include business cards, flyers, posters, an office backdrop, and a vehicle decal.
Design Requirements
The client envisioned a logo that balances professionalism and youthfulness. This design reflects his innovative approach to the real estate market. The primary colour for the logo and all associated materials was to be blue, symbolising trust, reliability and confidence. This colour choice is essential to establish a strong and recognisable brand identity.
The goal was to deliver a branding suite that met the client’s specifications. We also aimed to set his startup apart in a competitive market. The designs needed to be versatile and adaptable for consistency across various mediums. By integrating playful elements with a professional aesthetic, we aimed to create a brand that resonated with clients and partners.
Project Gallery – Vintage Greenhouse Garden Centre
Seaweed & Spruce
Design Brief
Project Overview
Our client, a small independent garden centre, approached us for a whimsical and vibrant logo design. They wanted a logo that would encapsulate the essence of their nursery and its rural countryside location. Known for selling a diverse range of plants, the garden centre sought to expand its offerings. Their new offerings would include various types of garden paraphernalia and homewares. The client desired a logo that would reflect this growth and diversification.
Design Requirements
The client desired a whimsical and brightly colored logo. It needed to capture the playful and inviting atmosphere of the garden centre. The design should reflect the nursery’s core identity while hinting at its expansion into new product lines. Our goal was to create a logo that is visually appealing and memorable. This logo would help attract a broader customer base and establish a strong brand presence. By incorporating elements that represent the beauty and variety of a garden, we aimed to deliver a logo that reflects the garden centre’s charm. It also showcases their enthusiasm for all things green and growing.
If you’re ready to discover your potential and take your business to the next level, let’s chat.
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