Primitive Collection

introducing

Embrace the charming simplicity and rustic beauty of Americana with the Primitive Collection, a delightful ensemble of designs inspired by traditional American folk art and traditional colonial. This collection celebrates the heartfelt craftsmanship and homegrown aesthetics of Americana, blending historical artistry with a touch of contemporary style.

Primitive Americana

The colour palette of the Primitive Collection is warm, inviting and rich in history. It draws from a spectrum of colours commonly found in traditional American folk art – deep reds, navy blues and mustard yellows, complemented by earthy browns and muted greens. These colours are paired with off-whites and beiges, creating a comforting and familiar feel that is both rustic and timeless.

The Primitive Collection features a variety of patterns that resonate with the homely and unpretentious charm of folk art. The designs include quaint motifs such as barn stars, patchwork quilts, and simple floral and faunal elements, reminiscent of classic Americana. The collection is imbued with a sense of warmth and nostalgia, capturing the essence of country living and the spirit of American heritage. Each pattern is a nod to the traditional art forms that have been passed down through generations, showcasing a love for the simplicity and earnestness of folk creations.

Fun Accessories

Image of two pairs of socks (on feet) featuring two patterns from the Primitive Collection. — *Antiques* and *Icons* in *Heritage* Colour Palette

Wallpaper

Upholstery

Image of a mid-century armchair featuring 'Antiques' fabric. — *Antiques* in *Heritage* Colour Palette

An image of an elegant chair upholstered in "Imperial Wreath" and the backdrop wall features "Words". — Imperial Wreath in Savannah Sunset Colour Palette

Soft Furnishings